Will We Just Be Characters in the Game of Life?

We make our avatar, so to speak, through the way we brand ourselves.

More and more the task of branding is being emphasised. You have to be unique. You have to stand out. You have to be the best version of yourself. And as we do this we slowly establish a character. Bright colours. Extrovert. Plus 10 points. Over-confident. Too annoying. Minus 20.

We become a fainter version of ourselves.

Next come the interactions. Overly false. We walk around, weapon in hand, ready to make allies. All the time, focusing on the end of the game. Becoming the ultimate character. The one people look at and immediately want to be. The unstoppable one.

We fit into the neat desirable box.

Big enough to gain us respect.

But not so big that our “flawed” traits fit in.

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